How much will a website cost for my shop?
Pick what your shop needs and see a rough first-year cost, side by side: doing it yourself, paying once for a build, a managed monthly plan, and AP Visible’s printed price.
Short answer: This free calculator gives a rough first-year website cost for a small shop. Pick your pages and features and it compares sourced 2026 numbers: about $125 to $360 on a do-it-yourself builder, $799 to $18,000 for a one-time build, a $1,800 median for managed plans, and AP Visible’s printed $2,838.
Your shop’s estimate
$125 to $2,838
An estimate, not a quote. It spans the cheapest and most expensive of the four ways to pay below.
Do it yourself on a builder $125 to $360
Software only, before transaction fees and your own time.
Pay once for a build $799 to $2,500
Hosting and updates are usually extra.
Managed monthly plan $1,800 median
Median first year across 26 plans with printed prices ($150 a month), setup fees included. What’s included varies by plan.
AP Visible, first year $2,838
$450 to start plus 12 × $199.
The numbers behind the calculator
This table is the whole calculator in one place, so it works even if the interactive version doesn’t load.
| Way to pay | First year | What it’s based on |
|---|---|---|
| Do it yourself on a website builder | $125 to $360 | Six platforms, business-capable plan, before transaction fees and your time [1]. Median of 20 platforms: $123 a year [2]. |
| Basic brochure site, paid once | $799 to $2,500 | Median $799, three US providers that print prices [1]. Hosting and updates usually extra. |
| Custom small-business site, paid once | $4,000 to $18,000 | Median $7,000, six US providers that print prices [1]. Median entry fixed-price project: $1,950, four providers [2]. |
| Managed monthly plan | $1,800 median | Median $150 a month across 26 plans with printed prices, setup fees included [2]. |
| AP Visible | $2,838 | $450 to start plus $199 a month for twelve months, then month-to-month at $199. Buy the site outright for $1,250 once the six-month review is in good standing, with the $450 counted as credit [3]. |
How the calculator picks: with 1 to 5 pages and no booking, ordering or second language, it shows the basic brochure range for a one-time build. With more pages or any of those features, it shows the custom range. That’s our rough rule of thumb, not a finding from the studies. If you enter your hours and hourly value, it adds your time to the do-it-yourself numbers.
These are national samples, not Aurora-only figures. The samples are small, and both studies were published by companies that sell websites. Treat them as a range, not a rule. For the full breakdown, read How much does a website cost for a small shop in Aurora and Chicagoland in 2026?
What AP Visible’s $199 a month covers
- Your website, hosting, security and edits.
- A managed Google Business Profile, in your name from day one.
- A 5-step booking request form in English and Spanish, at no extra monthly cost.
- Full Spanish pages for your website, if you want them.
- An English and Spanish chat assistant on your website.
- A featured reviews section and a plain-English monthly report.
You see a working preview before you pay anything. Start with the free audit, or see pricing and website design.
Frequently asked questions
How accurate is this website cost calculator?
It gives a rough range, not a quote. The outside numbers come from small national samples published in 2026 by two companies that sell websites, so treat them as a guide. No reliable public dataset covers Aurora or Chicagoland alone.
Where do the numbers come from?
Do-it-yourself and one-time build ranges come from a 99creatix study (data collected August 30, 2026). Managed-plan medians and the $1,950 entry fixed-price median come from Teqri’s September 2026 benchmark. AP Visible’s numbers are its own printed prices.
What does AP Visible’s first year cost?
$2,838: the $450 start fee plus 12 monthly payments of $199. That covers the website, hosting, security, edits and a managed Google Business Profile, plus full Spanish pages, an English and Spanish booking request form and a website chat assistant. After the first year it’s month-to-month.
Do I have to pay for a Google Business Profile?
No. Google Business Profile is free from Google. You only pay if you hire someone to set it up or manage it.
Sources
- [1] 99creatix, “Web Design Pricing Transparency in 2026” (data collected Aug 30, 2026; published by a web design agency): https://99creatix.com/wp-content/uploads/research/web-design-prices-study-2026.pdf
- [2] Teqri, “Small Business Website Pricing Benchmark 2026” (50 official price pages, checked Sept 1, 2026): https://teqri.com/research/small-business-website-pricing-benchmark-2026
- [3] AP Visible pricing: apvisible.com/#pricing and apvisible.com/website-design
- Google, “Stand out on Google with a free Business Profile”: https://www.google.com/business/
Built by AP Visible, which builds websites and manages Google profiles for family-run shops around Aurora and Naperville, Illinois. Questions? Call or text (331) 298-2109. Read our notes →
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