Websites for home-service contractors.
AP Visible builds websites for plumbers, HVAC techs, landscapers, cleaners and other contractors around Aurora and Naperville that show what you do, where you work and a tap-to-call number on the first screen, with a managed Google profile. It’s $450 to start plus $199 a month, and you can buy your site outright for $1,250 once your six-month review is in good standing.
Built for a homeowner letting a stranger in the door.
The first screen does the work
What you do in plain words, the towns you serve, a tap-to-call number that matches your Google profile, and one clear button, all before anyone scrolls.
The contractor website checklistEvery job, explained
Water heaters, sump pumps, drain cleaning, AC tune-ups: each main job gets its own section that says what it involves and what affects the price. No copy-paste town pages, which Google’s spam policies treat as doorway abuse.
About local SEOWhat our local check found
Of 67 home-service businesses we checked in October 2026, 82% listed a website, the highest of any group, and 78% of their 49 working sites had tap-to-call. But only 49% showed hours, and 31% let customers book or request online.
Read the data studyA service area, not your home address
If customers don’t come to you, Google lets you hide your address and set a service area instead. We set that up, and your site lists the towns you serve rather than your street.
Google profile managementProof you’re the real deal
Your license number if your trade needs one, a line saying you’re insured with a certificate on request, your warranty if you offer one, before-and-after photos of your own work and real reviews.
How we build sitesRequests that reach you on the job
A short booking request form, in English and Spanish, that sends a text or email to your phone, plus a chat assistant that answers basic questions from your real hours, services and service area.
What’s includedPrinted, like a fair estimate.
Your Google listing is in your name from day one and stays that way. Nobody can promise your phone will ring more, and we don’t. What we promise is that every number above is in the agreement before you sign it.
What contractors ask us.
Do I have to put my home address on my website?
No. If you work out of your home and don’t meet customers there, you can hide your address on Google and set a service area. On your website, list the towns you serve.
Should I show my license number?
If your trade needs one, yes. The Illinois Attorney General’s contractor guide says roofers must show their IDFPR license number on bids, contracts and vehicles and at their place of business, and plumbers must display their Illinois Department of Public Health license number.
Should I make a page for every town I serve?
Not if the pages only swap the town name. Google’s spam policies list pages targeted at specific cities that funnel users to one page as doorway abuse. A service area section is better, with a town page only where you have something truly local to say.
What if I miss calls while I’m on a job?
The chat assistant on your site answers basic questions from your real hours, services and service area, and the booking request form sends you a text or email. A 24/7 English and Spanish phone receptionist is also available as an add-on with its own monthly fee; ask us for pricing.
What does a contractor website cost?
AP Visible’s printed price is $450 to start plus $199 a month, covering the site, hosting, edits and a managed Google profile. You can buy your site outright for $1,250 once your six-month review is in good standing, and we start with a free audit.
We build for shops in Naperville · Aurora · Plainfield · Shorewood · Montgomery · Oswego · St. Charles · Batavia · Warrenville and the towns around them. See all service areas →
See how you look online right now.
We’ll show you exactly what a customer sees when they search for you — free, no pressure, no jargon. Worst case, you learn something useful.