Short answer: Don't make a new profile. Open the Google Business Profile appeals tool to see the reason and the policy involved, fix the problem, then submit one appeal with documents showing your business name and address, like a business license or utility bill. Google says decisions can take up to 5 business days.
Common causes
Google says it may suspend or disable profiles that don't follow its guidelines. Problems its guidelines call out include:
- Extra keywords in the business name, like a town or a service that isn't part of your real name
- A rented mailbox or virtual office used as the address
- More than one profile for the same business
- An address shown without permanent signage there
Fix it first
Make your name match your sign, set your address or service area correctly, and remove anything the policy link points to. Appeals can only be submitted once, so fix everything before you send it.
File the appeal
- 1. Open the Google Business Profile appeals tool, signed in to the Google account tied to the profile.
- 2. Select the profile, then the decision you want to appeal. The tool shows the reason and a link to the policy.
- 3. Attach evidence: official business registration, a business license, a tax certificate or a utility bill (electricity, phone, water or internet). The name and address should match the profile.
- 4. Submit, then wait for Google's email.
If you open the evidence form, Google says you must submit it within 60 minutes or it won't be attached.
If your whole account is restricted
An account restriction suspends every profile you manage. Appeal the account restriction first on your Google account page. Once it's lifted, appeal the profile.
While you wait
Don't create a new profile and don't send more appeals for the same issue. You can check the status in the appeals tool. Keep the name rules in mind for next time; the Google Business Profile checklist covers them.
Also asked
Should I create a new Google profile while my appeal is under review?
No. Google says not to create a new Business Profile for the same business while your appeal is under review.
What documents help a Google Business Profile appeal?
Google lists official business registration, a business license, tax certificates and business utility bills. The business name and address on them should match the profile.
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Sources
- Google Business Profile Help, "Fix suspended or disabled profiles": https://support.google.com/business/answer/4569145
- Google Business Profile Help, "Appeal Business Profile content & profile restrictions": https://support.google.com/business/answer/13597551
- Google Business Profile Help, "Guidelines for representing your business on Google": https://support.google.com/business/answer/3038177